Your brand. Our aesthetic.
Merch people will actually want to wear.

Good Company is our collaboration program for brands, businesses, clubs, and local favorites who are ready to turn their story into something people want to wear.

We design it. We produce it. We sell it or put it in your hands to sell yourself.

However you want to work, we have a path for you.

Two Ways to Be in Good Company

Hosted Collaboration
We design it, sell it, and handle everything. You promote it and earn a cut of every sale.

Best for: Businesses, clubs, schools, brands, and organizations who want their own collection without the hassle of managing inventory or fulfillment.

→ We design your collection in VTC's signature style
→ Your collection lives on our website
→ Customers order directly — we handle production and shipping
→ You earn a percentage of every sale

Wholesale & Boutique
We design it and produce it. You buy inventory and sell it your way.

Best for: Retailers, boutiques, and businesses who want to carry VTC products or a custom collection in their own store.

→ Purchase inventory at a wholesale discount
→ Sell in your store, at events, or online
→ Boutiques may qualify to carry VTC's in-house collections
→ Consignment options available for qualifying partners

Who We're Looking For

We're selective, and that's what makes it worth it.

We're looking for businesses with story and heart. Clubs, PTOs, and boosters who care about good design. Boutiques with a loyal community and a real aesthetic. Brands whose people already vibe with VTC.

If your customers have ever asked "where'd you get that?" ...this might be your sign.

A Few Things Worth Knowing

This is not a print shop. We are not wholesalers. This isn't drop-shipping.

Good Company is a creative collaboration. Designed with intention, built to last, and exclusive by design. All artwork created through Good Company remains the intellectual property of Varsity Tailgate Club. You get the spotlight, the style, and the sales.

Design and production timelines average 2–4 weeks from finalization. Collaboration details, pricing, and revenue structures are discussed during your inquiry conversation.

Ready to be in Good Company?

Whether you're looking for a hosted collab or want to carry inventory yourself, it starts with one conversation. Fill out the form and tell us about your brand. We review every submission personally.

Apply to Good Company