Varsity Tailgate Club's collaboration program for brands, businesses, and merch worth remembering.
Feeling Inspired?
See a design we created and want to personalize it for your business?
Want a custom merch for your company, club, brand, or large group?
Craving a mini rebrand for your merch?
Let us help you.
Good Company is Varsity Tailgate Club’s collaboration program. A limited edition merch series for handpicked businesses, hometown favorites, and brands that deserve a little nostalgia and a lot of love.
We’re a creative-led clothing brand that produces small-batch, high-impact apparel rooted in elevated aesthetics and story-driven visuals. We take what people already love and make it better.
What is Good Company?
A creative collaboration where:
• You’re Handpicked
We only work with brands that genuinely inspire us (or are inspired by us).
• We Design It
You get a full Varsity Tailgate Club-style refresh through custom apparel.
• We Sell It
Your collection lives on our site as a place for your customers to order.
• You Get a Cut
You’ll receive a small percentage of profits from every item sold. You’re in Good Company.
We are not wholesalers.
This isn’t a print shop.
This isn’t drop-shipping.
This is a story-driven, brand-boosting merch moment… and it’s exclusive.
Why it Works:
In a world full of boring logos and corporate promo tees, people are craving something different.
They want:
• Merch that feels like theirs
• Design with meaning
• Pieces that tell a story
• Nostalgia, identity, and style
• Not just your logo on a shirt
Good Company makes it easy
We create apparel that gives a subtle nod to your brand, but feels personal to your customers. Not promotional. Not generic. Not corporate. Just really great design that people want to wear again and again.
It’s your company’s merch, but elevated.
Why Good Company?
• Curated, not crowdsourced
• Creative-first… you’re working with an artist-led clothing brand
• Your story, reimagined through the VTC lens
• Nostalgic, elevated, unique aesthetic… our signature vibe
• No stress… we handle everything from concept to delivery
Creative Ownership
All designs created through Good Company remain the exclusive property of Varsity Tailgate Club. You get the spotlight, the style, and the sales… but the artwork stays with us.
Want to purchase the rights to the design later?
Lets talk. Buyouts are optional and pricing depends varies based on usage.
What Makes a Good Fit?
We’re only working with brands, clubs, and people who align with our values, aesthetic, and energy. If your community already vibes with VTC, or if you’ve been inspired by one of our collections… this might be your sign.
We’re looking for:
• Businesses with story and heart
• Clubs, PTO’s, Boosters, and large groups who care about good design
• People who want to elevate their brand
• Team fans who want fanwear that makes people ask: “Where’d you get that?”
Want to collaborate?
📩 Reach out to us directly at team@varsitytailgateclub.com Let’s make something people will never forget.
Shoot us an email