Featured collection: OCTOBER 3RD

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Shop our limited seasonal collections

Introducing Beatrix & Barnaby "Your City" Crew

Add your city and colors the way you want to your favorite bears.

Beatrix & Barnaby

We are Varsity Tailgate Club

We got sick of boring spirit wear.

We’ve got four kids. All athletes. We live in the stands year-round. And we all know, parents talk. Everyone wanted something better. So we’re making it. Inspired by a school hallway lined with varsity sweaters and wool pennants, we brought back the retro glory days, only softer, cooler, and built to last.

This isn’t just school merch. This is heirloom fanwear.

More on the Team Captains Behind the Mascots

Tailored, not stockpiled

Your order isn't sitting in a dusty warehouse next to 6,000 bobbleheads and a box of regret. Why? Because that's just not our journey.
Everything is created on demand to keep things intentional, elevated, and exclusive. We make your fanwear after you order to reduce overproduction.
Thanks for living your truth and choosing better. The kind of better that says, "I don't chase trends, I start them."

SIDELINE SUPPORT

Got questions? We’ve got answers in our FAQs playbook. Have a design you’re it dying to rep on game day? Drop your idea in our suggestion box. Your play could be the next big win in our lineup.
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