INDIANA'S IN THE NATTY

Who's your daddy? He’s your daddy now…

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INDIANA'S IN THE NATTY

Celebrate Indiana's pride through true throwback energy.

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INDIANA'S IN THE NATTY

A retro standout with a modern twist.

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Shop SUBURBIA's The Pines & Aprés Ski Club

Aprés Ski Club The Pines

Winter Drop 2025
Shop Custom

Shop Beatrix & Barnaby and Horoscope Series

Congratulations to the Andrean 59ers

Check out our series commemorating the State Champs

Shop Andrean State Series

Introducing...

Good Company

Varsity Tailgate Club's Collaboration Program for brands, businesses, and merch worth remembering.

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Varsity Tailgate Club

Tailored, not stockpiled

Your order isn't sitting in a dusty warehouse next to 6,000 bobbleheads and a box of regret. Why? Because that's just not our journey.

Everything is created on demand to keep things intentional, elevated, and exclusive. We make your fanwear after you order to reduce overproduction.

Thanks for living your truth and choosing better. The kind of better that says, "I don't chase trends, I start them."