Our newest collection inspired by Lake Michigan, the Indiana Dunes, & the nostalgia of a Fresh Water summer.

Shop Fresh Water
Popcorn Fest 2026

Popcorn Fest 2026

Wear the Tradition. Share the Memories. Popcorn Fest starts here.
Shop Popcorn Fest
Custom Cropped Crewneck Sweatshirt Cropped
New in the Lineup

Cropped Crew Sweatshirt

TO CROP OR NOT TO CROP. Due to popular demand, your retro V-neck crew is now available. Customize what you want it to say. Available in two fits.
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Slideshow

The first drop of the summer has arrived

Classic summer nostalgia. Designed for holiday weekends, lakeside memories, and generations of American tradition.

Shop Americana

Aprés Sea Collection

Shop Classic Boxy Rugby Shirt

Good Company

Good Company is our collaboration program for brands, businesses, clubs, and local favorites who are ready to turn their story into something people want to wear.

CHECK OUT GOOD COMPANY
Beatrix & Barnaby Custom Crewneck Sweatshirt Beatrix
Beatrix & Barnaby Custom Crewneck Sweatshirt Barnaby

Beatrix & Barnaby

YOUR WORD. YOUR BEAR.

Design your own custom Beatrix or Barnaby sweatshirt with your name, team, or any text you choose and pick the colors you want on your bear.

Varsity Tailgate Club

Shop our products in store at these locations

Ella Jayms

260 Franklin St. Suite 102
Valparaiso, IN 46383

Pretty Little Parties

16 Washington St.
Valparaiso, IN 46383

Komplex 219

1001 E Summit St.
Crown Point, IN 46307

Please visit the locations official website for in store hours